As the primary designer for the 2019 Bergen Wine & Food Experience, I was briefed on the vision and goals for this premiere event in New Jersey. I developed the brand identity, as well as the marketing materials and collateral for the event. This included the logo, media kit, ads, sales flyers, direct mail pieces, the event program, tickets, digital ads, social media art and more. I ensured that all creative materials across print and digital were upscale and cohesive—and they set the tone for what was a successful event.
